Showing posts with label AIM. Show all posts
Showing posts with label AIM. Show all posts

Wednesday, July 14, 2010

Momentum grows in MTV boycott

Since my last post, additional chapters of AIM, and a number of other Native American actors and organizations, have added their voices to the protest against MTV's racist self-injury show, The Dudesons: Cowboys and Findians.

Today Clyde Bellecourt, speaking for the Grand Governing Council of the American Indian Movement, has condemned MTV for continuing to air the show despite protests.

Letter to AIM Santa Barbara, reprinted at request of recipients:
AMERICAN INDIAN MOVEMENT GRAND GOVERNING COUNCIL

July 14, 2010

Michael Fairbanks, Director
American Indian Movement-Santa Barbara
P.O. Box 204
Santa Barbara, CA 93102

Dear Michael and Santa Barbara AIM,

The American Indian Movement National Office located in Minneapolis, Minnesota is in full support of the Santa Barbara Chapter of AIM in their efforts to stop the airing of The Dudesons in America-Cowboys and Findians, and demanding an apology from MTV.

The American Indian Movement through the development of the National Coalition on Racism and Sports and Media http://www.aimovement.org/ncrsm/index.html has a long-time record of intolerance for racist imagery in regards to Native people here in America.

We condemn MTV for refusing to recognize the harmful effects of such broadcasting.

Respectfully,

Clyde H. Bellecourt
National Director
American Indian Movement
Grand Governing Council
Anishinabe Ojibwe Nation

[signature on record]
_______________________________________

National Offices:
P.O. BOX 13521, MINNEAPOLIS, MINNESOTA 55414
TELEPHONE 612-721-3914/FAX 612-721-7826
E-MAIL: aimggc@worldnet.att.net
Web Address: www.aimovement.org




Billy-Talako Williamson of the Cheyenne & Arapaho Department of Education weighs in at length on working with the kids who are the target audience for this programming, and how these racist stereotypes, casually passed off as light humor, set back the efforts of anti-racist educators:

We work on a daily basis with Cheyenne & Arapaho Students along with numerous other students that are members of other tribes. The negative images and stereotypes of Native Americans that have been created over the years are a constant detriment to the progress and self esteem of our students. Most recognize that a new language has emerged in the world, one that has grown to reach all nations with equal effect and understanding,… it is the language of Mass Communications. The average parent spends about 38 minutes a week in quality conversation with their kids, while the average kid spends 3 to 4 hours a day watching television. The American Medical Association recently reported that 60% of the information children receive comes from television. Mass media has become the second language of our children.

This MTV show manages to tear down much of the work we have accomplished.

(Read full letter here)

Other groups who have joined the protest include:




ETA July 17, 2010: Bit by bit the mainstream media has been picking up the story, with coverage in the New York Post and numerous entertainment news outlets. The Santa Barbara Independent has published an excellent editorial by Michael Fairbanks:


Red Face Minstrel Show Unamusing
“Cowboys and Findians” Not Merely Dumb, It’s Abusive


The other side of the coin is that there is a media blackout on Native issues. In this past year, there have been states of emergencies called from tribal leaders, and practically no media covered these stories. People were freezing to death in the plains area, starving to death in the southwestern region, and now, Native nations are struggling with the effects of the oil spill of the Gulf. Yet, ironically, MTV airs The Dudesons, stating the episode was created to honor Native people. This argument is frequently used with regard to the use of mascots in school and sports (think Carpinteria High School). Imposing one’s definition of “honoring” on someone else, and the “honoring” as a guise to hit upon every stereotype ever used to characterize Native people, is simply not good. Our cultures, our spirituality, and our ceremonies laughed at on an international level, with the everlasting shelf life of the Internet.

(Read full editorial)

There are also preliminary reports, via a letter from an MTV-Canada executive, that MTV-Canada is pulling the show. There have also been positive responses from some of the advertisers about pulling their advertising from the show if it continues to air in the US. More on this as it develops.



Members of AIM LA, AIM SB and supporters
demonstrate at the MTV Movie Awards, June 6, 2010
Photo by Tim Keenan

Thursday, May 20, 2010

The Dudesons, MTV, AIM, and a Whole Bunch O' Racism

By now most people in the anti-racist blogosphere have heard about MTV's racist TV show, The Dudesons: Cowboys and Findians. (aka Cowboys and Pretendians)



Finnish Pretendian on the Dudesons

The American Indian Movement, Santa Barbara chapter, is coordinating an email, mail and phone protest. If MTV doesn't meet the deadline, the next step will be a boycott of MTV and their sponsors, and protests at their offices by Native activists and supporters. It's not the first time MTV has crossed the line with their racism, by any means, but this time we're going to try to do something about it.

Here's a press release, sample email, and contact addresses for writing and calling MTV.




Findiot Prepares to Injure Himself

Immigrants, Racism, Stereotypes, & MTV

from AIM Santa Barbara
Today at 7:21pm

Wait! Do these guys have GREEN CARDS? Are they IMMIGRANTS? Why didn't they spoof the freaking governmental freaks in Arizona? You don't hear anyone saying these Fins are taking Americans jobs do ya?! No one is asking these idiots if they have a Green Card! Are they legal? They look like Immigrants to me....

We watched The Dudesons last night. It was horrible. Over and over these crazy white men in headdresses and feathers would injure themselves and scream things like, "I'm becoming a Native American!" One man injured his testicles and anus, screamed, "I think I ripped my a***ole!" and his friends replied, "You're the Chief now!"

When they performed their "Break Out of Jail" skit, they asked one of the white men dressed as an Indian what he did to wind up in jail. He replied, "Honestly, it was my own casino that I burned down." Before they were slapped in the face with fish, the white men said, "True Native Americans, they fish with their mouth. And with their hands." The only authentic Native American on the show nodded his head and said, "It's true." The voiceover continues, "Native Americans are like bears. They catch fish with their mouths. This is a rite of passage for fishing."

MTV is a pillar of this economic and cultural racism. They have the power to create cultural attitudes and cultural shifts, especially among young people. But with shows like The Dudesons they are choosing to use this power to degrade and exploit.

http://mtvpress.com/shows/dudesons_in_america/

Now some people have said that this is only comedy. “Why are you guys so riled up? It makes people laugh,” - Yes, it makes people laugh. But as someone put it very eloquently; “are they laughing at us or with us?” take a look at the clip. You decide.

What are the positives of this show? Will it open new roles for Native people in the industry? Will it interest people to research Native Culture? Does this show celebrate Native Diversity? Or does it perpetuate more stereotypes? How will this affect our Native children already being taunted at school? Does this show aid or hamper our causes such as and not limited to: high rates of suicide, domestic violence? Treaty right violations?

This is not just a National show, it will have INTERNATIONAL viewing.

AIM SB is asking you to take 5 minutes - 5 minutes to call or shoot off an email to MTV.

Below is a sample:

I am writing to protest your racist show, The Dudesons: Cowboys and Findians. Though you were able to find a Native American to participate in this culturally offensive display, he is only one man. Many others are appalled at the negative stereotypes you are promoting. It adds insult to injury that you gave the impression that Native peoples somehow approve of being depicted as animals and self-injuring fools.

You have already run this show three times this week. I add my voice to the demand that you stop this racist attack. Immediately. If you do not take the show out of rotation and issue an apology to the Native American people by June 1, 2010, a complete boycott of your network and all your sponsors will begin.

Sincerely,


Please include AIM SB on the cc (aimsb@ymail.com)

Melissa Barreto
Senior Publicist
melissa.barreto@mtvstaff.com
212.846.7226

Stephanie Berman
Senior Director
stephanie.berman@mtvstaff.com
212.846.7175

Jeff Castaneda
Vice President
jeff.castaneda@mtvstaff.com
212.846.6774

Janice Gatti
Director
janice.gatti@mtvstaff.com
212.846.8852

Senior Publicist he covers the Dudesons
AJ.Sarcione@mtvstaff.com
310.752.8082

See also: http://www.mtvpress.com/contacts/

PLEASE REPOST & Distribute WIDELY

And here's a handy copy and paste to put all those addresses in the field of an email: melissa.barreto@mtvstaff.com; stephanie.berman@mtvstaff.com; jeff.castaneda@mtvstaff.com; janice.gatti@mtvstaff.com; AJ.Sarcione@mtvstaff.com; aimsb@ymail.com; showbiztonight@cnn.com


ETA 5.21.10: Jennifer Yuhas Gall weighs in with a strong post, an excellent sample letter, and a brief history lesson for MTV: The Dudesons in America ~ Racism and Stereotyping at its Finest…and Lowest.

ETA 5.22.10: MTV removed the video from their website sometime during the evening of 5.21.10. It was uploaded to YouTube, then removed by Viacom. Activists have reposted it here:

Cowboys & Findians-Part One

Cowboys & Findians-Part Two

MTV and Viacom are busy doing damage control online, but we need to keep after them as the episode is still scheduled to play in reruns on MTV. It's on the schedule a few times in the upcoming weeks. We'll be watching to see if it airs. And we are still waiting on that apology.

ETA later on 5.22.10
: Rob Schmidt has posted a good summation of the coverage and commentary so far: Natives Protest The Dudesons